Wodify Workflow Recipe Index

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Our built-in bundles include 9 Lead Nurture recipes and 6 Client Nurture recipes with unique versions tailored to any fitness business, Functional Fitness gym, or Jiu-Jitsu academy. Each different type of bundle contains the same recipe outline with industry-specific content. In this article, you will find more information on what each recipe is used for and how they all work together. 

Lead Nurture Recipes

  1. Lead Launchpad
  2. Lead Launchpad- Intro Class Prep
  3. Lead Launchpad- Intro Appointment Prep
  4. Lead Launchpad- Created from SMS
  5. Beyond The Trial Class- Membership Offer
  6. Beyond The Trial Appointment- Membership Offer
  7. No Show Flow- Intro Class
  8. No Show Flow- Intro Appointment
  9. Lead Conversion Catalyst

Client Nurture Recipes

  1. The Welcome Series: 30 Day On-Ramp Nurture- Client Created
  2. The Welcome Series: 30 Day On-Ramp Nurture- Client Updated
  3. Membership Momentum- First 60 Days
  4. Membership Momentum- First 90 Days
  5. The Reconnection Series- 12 Month Lost Client Win Back
  6. Return & Retain

Flow of Recipes

 


Lead Nurture Recipes

Recipe Name Total # of Communication Touchpoints (email, SMS, chat) Total # of Tasks Created Length of Time to Complete Entire Recipe

Lead Launchpad

This recipe triggers when a lead is created with the New status. The goal is for the lead to book a free trial class, intro appointment, or convert to a client.

3 5 10 Days

Lead Launchpad- Intro Class Prep

This recipe triggers when a lead books a free trial class. The goal is to inform the lead of what to expect and increase the show rate with reminders.

5 1 Until free trial class is attended or no-show

Lead Launchpad- Intro Appointment Prep

This recipe triggers when a lead books a free intro appointment.

The goal is to inform the lead of what to expect and increase the show rate with reminders.

5 1 Until intro appointment is attended or no-show

Lead Launchpad- Created from SMS

This recipe triggers when a lead is created with the New status via inbound SMS. The goal is for the lead to book a free trial class, intro appointment, or to convert to a client.

2 5 8 Days

Beyond The Trial Class- Membership Offer

This recipe triggers when the trial lead has attended their Free Trial class.

The goal is for a lead to book another free trial or convert to a client by purchasing a membership.

4 4 9 Days

Beyond The Trial Appointment- Membership Offer

This recipe triggers when the trial lead has attended their Free Intro appointment.

The goal is for a lead to book another free intro appointment or convert to a client by purchasing a membership.

1 4 7 Days

No Show Flow- Intro Class

This recipe triggers when the trial lead no-shows their free trial class.

The goal is for the lead to re-engage and attend a free trial class.

4 3 5 Days

No Show Flow- Intro Appointment

This recipe triggers when the trial lead no-shows their free intro appointment.

The goal is for the lead to re-engage and attend a free intro appointment.

4 3 5 Days

Lead Conversion Catalyst

This recipe triggers when a leads status changes to disqualified.

The goal is to maintain contact with a disqualified lead and encourage them to book a free trial class, free intro appointment, or convert to a client.

8 1 300 Days

 

Client Nurture Recipes

Recipe Name Total # of Communication Touchpoints (email, SMS, chat) Total # of Tasks Created Length of Time to Complete Entire Recipe

The Welcome Series: 30 Day On-Ramp Nurture- Client Created

This recipe triggers when a client is created with the on-ramp status.

The goal is for the client to stay engaged, attend regular classes and purchases a regular membership.

6 3 28 Days

The Welcome Series: 30 Day On-Ramp Nurture- Client Updated

This recipe triggers when a client that is in the on-ramp status is updated.

The goal is for the client to stay engaged, attend regular classes and purchases a regular membership.

6 3 28 Days

Membership Momentum- First 60 Days

This recipe triggers when a client moves from the On-Ramp status to the Active status.

The goal is to retain the client as an active member for 60 days as well as keep them engaged.

5 3 63 Days

Membership Momentum- First 90 Days

This recipe triggers when a client is created with the Active status.

The goal is to retain the client as an active member for 90 days as well as keep them engaged.

13 6 90 Days

The Reconnection Series- 12 Month Lost Client Win Back

This recipe triggers when a clients status changes to Inactive.

The goal is to win back the client.

3 4 360 Days

Return & Retain

This recipe triggers when a client that has been Inactive changes to the Active status.

The goal is to retain the client and keep them engaged.

9 5 171 Days

 

Flow of Recipes

This video walks through just two examples of how our pre-built recipes flow into one another.

If you need further assistance or have any questions, please reach out to us at support@wodify.com

 

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