Gamifying the Fitness Journey + Boosting Retention with Weekly Streaks

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People are naturally competitive creatures and love the gratification of accomplishing small goals. Think back to any streak you've ever been a part of; a Duolingo learning streak or a Snapchat streak with a best friend. You probably were locked in on keeping the steak alive, even if you had a rough day or life got busy. This is why we introduced Weekly Streaks.

 

We want to help the Wodify community lock into their fitness goals and help our businesses create an engaged and highly motivated group of members. 

 

Our top businesses plan to use this tool to introduce a new way to track progress for long-time members, get new members to commit to their fitness journeys, and create fun competitions in their community. Read below to see how they plan to use the feature to its full potential. 

 

Here's the rundown:

 

Boost Streaks on Social

An interactive social media presence is key to engaging your community and adding new members. If you haven't set up your socials yet or are struggling to gain traction check out our Wodify Marketing Assets. Here are a few ways you can incorporate Streaks into your socials.

Engage your Community:

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  1. Members will have the ability to share a streak on their social accounts. Repost their stories with encouraging messages, especially with new members or members who have struggled to come into your business recently. 
  2. Congratulate members for hitting milestone streaks with a post in your community Facebook group or your Instagram story. 

New Members:

  1. Create content that highlights your business as an accountability tool that will encourage people to lock into their fitness journeys.
    • Example 1: Waking up for a 6 AM class before work isn't easy. That's why CrossFit Philadelphia has a built-in accountability tool. Our Weekly Streaks tracker will allow you to lock in and our members and coaches will make sure you don't drop the streak. 
    • Example 2: Mastering Jiu-Jitsu techniques takes time. If you've tried other schools and haven't been able to commit, it's time to try something new. With Philadelphia Jiu Jitsu's Weekly Streak tool, you can hold yourself accountable for showing up to class every week and improving your techniques each time.
  2. Run a promotion that grants new members 25% off their next month once they hit a certain streak. This will ensure that new members boost their attendance early on in their membership period which will increase the likelihood they will remain a member of your business.

Utilize Internal Wodify Reporting 

Our team also built some great internal reporting so that you can stay on top of your members' weekly streaks. Here are some ways to use our Weekly Attendance Streaks report:

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  1. Determine if a client is above or below your business's weekly streak average; this can help sort out who your top attending members are and who you may want to reach out to.
  2. If you want to reward members for hitting a certain streak, you can look at your business's Average Highest Weekly Streak number to see what a good threshold for rewards could be.
  3. See individual members' highest weekly streaks and challenge them to keep showing up to beat their record.  

Feedback is essential for our team to ensure that we are building the best possible version of this feature. If you think of any ways to improve Weekly Streaks shoot us an email at support@wodify.com. and your feedback with go directly to our product team. 

 

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