Drop-ins are an excellent way to attract new leads and clients to your business! With one quick purchase, anyone can attend one of your classes. Afterward, you can engage with this individual to find the membership that's right for them.

In this article, we'll discuss:

• What makes a drop-in different from a lead or a client?
• Converting Drop-ins 
• What are some ways I can engage drop-ins to return to my business?

What Makes Drop-ins Different?

When someone purchases a drop-in, they're indicating interest in your business but are hesitant to commit. Like a free trial, they're looking for a reason to experience what your business has to offer!

• A profile is not generated for a drop-in. Since they're in this hesitant state, we want to make the sign-up process to be as quick as possible. By reducing the amount of required information for a drop-in, the acquisition rate is boosted.
  
  
• Drop-ins can't receive marketing emails, SMS, or in-app chat from your business from within Wodify. The way to engage with a drop-in is in person, before and after class!
  
  
• Drop-ins don't sign a Contract - if it's something they'll need to sign for, make sure it's in your waiver instead.

Converting Drop-ins

Converting your drop-ins to a profile is the next step in engaging them toward membership. Make sure to connect with Wodify's Business Success Team on how to expertly and automatically turn these drop-ins into revenue-generating members.

What Are Some Ways I Can Attract and Engage Drop-ins?

1. You can create exciting discounted drop-in rates for off peak class times using our Flexible Drop In Pricing feature.
   
   
2. Your business can engage with drop-ins using customized followup emails - or simply convert them to engage them in your Lead Launchpad Automations!
   
   
3. Start a monthly bring a buddy event, offering your members discounts, swag, and more for bringing their friends to work out with them. Make it easier for them to share your drop-in link via your Online Sales Page Permalinks.

As always, reach out to your favorite customer support team for more details! You can email us at support@wodify.com, or find more ways to connect with Wodify support at this link!