Segments are a way to group together Clients and Leads based on the demographic rules that you set for each list. This allows you to easily track and communicate with your own specific, customized groups of clients.


In this article, we'll cover:

Building a segment

To create your new segment:

  1. Go to People > Segments
    • You can also review your existing segments on this page
  2. Click the + New Segment button to get started

Note: If you're creating a new Segment that is very similar to an existing Segment, and only needs a few small adjustments, you can click on the Duplicate Segments button instead. This will build a new version of the same Segment, that you can go in and edit without affecting the original Segment.


Once you've opened a new Segment, your next step is to set the basic details of this segment under Segment Settings.


  • Segment Name
  • Segment Description (optional)
  • Auto-Update Settings
    • Auto-Update - the Segment will continue to add and remove clients, based on if they meet the Segment's criteria
    • Lock - the clients included in the Segment will not be automatically updated, even if new clients meet the criteria or existing clients no longer meet the criteria. (You can still manually edit the clients included in a Locked Segment)

Note: You must set a name for the Segment first. You will not be able to adjust any other settings in your Segment until you enter something into the Segment Name field.


Next, start setting your rules for clients that can be included in the Segment, in the Rules Engine tab.

  1. By default, the first rule you have to set is whether this Segment will include all clients in your environment (All), only Leads (Just the Leads), or only Clients (Just the Clients)
  2. Click +Add This Rule once you've selected which people should be included

  3. This will open up the menu on the left side of this window, where you can start setting additional rules. Click the down arrow next to each category to open up its rules options
    • Lead Specific - Includes Lead Status, Created On date, Created From source, and more
    • Client Specific - Includes Location, Membership Status, Role, and more
    • Demographic - Includes Age, Gender, Tags, and SMS Subscribers
  4. Each rule you select from this menu will require some additional info to define the rule
    • For example; if you choose Demographic>Age, you will have the option to include or exclude clients older than, younger than, or between a certain age range
  5. Click +Add This Rule for any of these additional rules you add

Segments should autosave any time you add a new rule, so even if you navigate away from this page, the Segment should still be saved as you left it under People > Segments.

Finally, you'll want to review the list of Included People in your Segment, which we'll cover below.


Editing Clients in a Segment

Once you've built a new Segment, or in any existing Segment under People > Segments, you can manually adjust the clients that are included in the Segment from the Included People tab.

To remove a clients from the Segment:

  1. Find the client on the list of Included People
    • You can use the left search bar to find clients on this list
  2. Click Exclude in the Actions column next to their name 



To add a new client to this Segment, who's not currently on the Included People list:

  1. Find the client's name in the right search bar
  2. Click ADD next to their name


Note: Your Included People list should autosave as you add or remove clients, but please note that it may take a short time for the changes in Included People to be reflected (typically only a minute or two)


Once you've started excluding clients from a Segment, they should show up in a separate Excluded People list under the Included People tab, just above the list of included clients.

You can also export the list of included or excluded clients from the Included People tab in spreadsheet form:

  1. Checking the box next to any clients you want to export
  2. Selecting Export from the Bulk Actions menu that appears at the top of the list


Once your Segments are ready, you can easily communicate with them by adding them to any Conversations Email.


If you need any additional assistance with building or editing Segments, feel free to reach out to our team at or via Priority Live Chat in your admin account (Promote only).


Check the current status of our products

View status