Why This Matters

The Wodify Online Sales page integrates with Google Analytics so you can track information using one of the most powerful, free marketing tools available. This information will allow you to make smarter, more informed marketing decisions.

Step-By-Step How To: Setting Up Google Analytics

1. Follow Google's steps here: [GA4] Set up Analytics for a website and/or app
2. Find your Google Tag ID using this article: [GA4] Find your Google tag ID
3. Once you have copied your Google Tracking ID, you will need to enter this information into Wodify.

Step-By-Step How To: Add your Tracking ID to your Online Sales Page: 

1. Go to Web & Mobile > Online Sales > Settings Tab
2. Click Enable from within the Google Analytics section
3. Paste your GA4 Measurement ID (looks like G-XXXXXXXXXX) or your GTM Container ID (looks like GTM-XXXXXX) into the Tag ID field.Paste in your Tracking ID in the Tracking ID field and click Save
4. Click Save.

Note: Only one ID (either GA4 or GTM) can be active at a time, so choose the platform you plan to use for event setup.

Step by Step How To: Test your Tracking ID 

1. Open your Online Sales page in one tab and click to navigate through the different pages
2. Open your Google Analytics data in a second tab. 
3. In GA4, go to Real-time > Events to confirm the custom event is firing
4. In GTM, use Preview mode to simulate a test purchase and verify the tag fires correctly.
5. Go to the Audience tab in the left-sidebar to see information related to your site users.
6. From the left menu, click Audience > Overview
7. Notice key metrics like:
   • New Users
   • Bounce Rate
   • Avg. Session. Duration
8. Access the Demographics report by clicking into the tab under Audience and enabling the setting

Step by Step How To: Create a Purchase Event in Google Analytics 4 (GA4)

To track purchases in GA4, create an event triggered when someone lands on the purchase confirmation page after checkout in the Online Sales Portal.

1. Log into your Google Analytics account.
2. Select your property.
3. Go to Admin > Events > Create event.
4. Click Create and fill in the fields:
   • Custom event name: purchase_complete (or any name you prefer)
   • Matching conditions:
     • Parameter: page_location
     • Operator: contains
     • Value: /ThankYou
5. (Optional) For more detailed tracking, add additional conditions:
   • To track by location: page_location contains locationId=123
   • To track by program: page_location contains programId=456
6. Click Create to save the event.
    

Tip: You can find the locationId or programId by completing a test purchase in your Online Sales Portal and looking at the URL on the confirmation page.

Step by Step How To: Set Up a Trigger in Google Tag Manager (GTM)

If you're using GTM, you’ll need to create a trigger based on the confirmation page URL and a tag to send the event to GA4.

1. Open Google Tag Manager and select your container.
2. Go to Triggers > New.
3. Choose Trigger Type: Page View → Page View.
4. Under "This trigger fires on," select Some Page Views.
5. Define the condition:
   • Variable: Page URL
   • Operator: contains
   • Value: /ThankYou
6. (Optional) Add extra conditions to track specific items:
   • Page URL contains locationId=123
   • Page URL contains programId=456
7. Name the trigger (e.g., Thank You Page View) and click Save.
    

Step by Step How To: Create the Tag

1. Go to Tags > New.
2. Choose Tag Type: GA4 Event.
3. Select or create your GA4 Configuration Tag.
4. Event Name: purchase_complete (or custom).
5. Under Triggering, select the Thank You Page View trigger you just created.
6. Save and publish your container.