Creating blog content is one of the best ways to help your website get noticed, build trust with potential clients, and grow your community. With the right strategy, your blog can boost your search rankings and bring you more leads.

Click on a section below to jump to the instructions:

• Topics for Blog Posts
• Keywords (How to Optimize for Search Engines)
• Post Length & Frequency
• Making Your Post Easy to Read
• Using AI Tools to Write Posts
• Calls-to-Action
• Tracking Success

Topics for Blog Posts

Not sure what to write about? Start by thinking about the questions your members (or prospective members) ask you most often. If they’re asking you, chances are plenty of other people are Googling the same things.

Here are some easy ways to generate blog topics:

• Frequently Asked Questions: Write posts that answer the things you hear all the time, like “What should I eat before class?” or “Do I need to be in shape before I start CrossFit?”
• Fitness & Health Tips: Share your expertise on recovery, nutrition, mobility, mindset, or home workouts. These provide real value and position you as a trusted resource.
• Community Highlights: Feature member spotlights, success stories, or recaps of recent events. This builds connection and shows off your member base.
• Seasonal & Trending Topics: Think “How to Stay Motivated During the Holidays” or “Summer Fitness Tips for Busy Parents.”
• Behind the Scenes: Give a peek into your coaches’ routines, your favorite training methods, or how you prep for events.
• Local Happenings: You don’t have to keep your topics restricted to your business - blogs are a great place to write about local events or other things going on in your area. This helps your business feel like part of the greater local community.

Pro Tip: When in doubt, ask your members directly what they’d like to read about! You’ll not only get great ideas, but also show them that you value their input.

Keywords (How to Optimize for Search Engines)

Keywords are the foundation of search engine optimization (SEO). They are the words and phrases that people type into Google (or other search engines) when they’re looking for information, products, or services. For example, a potential client might search for “best CrossFit gym in Greensboro” or “benefits of group fitness classes.” If your blog post includes relevant keywords in the right places, you have a better chance of showing up in search results.

Choosing the Right Keywords

The best keywords balance two factors: relevance and search volume.

• Relevance: Choose keywords that directly relate to your services and what your audience is actually looking for. Think about the problems they want solved or the goals they want to achieve.
• Search Volume: Look for keywords that people are actually searching for, but avoid those so broad and competitive that your site gets lost in the noise. For many fitness and wellness businesses, this means focusing on long-tail keywords—longer, more specific phrases like “yoga classes for beginners in Naperville” instead of just “yoga.”

Pro Tip: A simple way to find keyword ideas is to type your services into Google and look at the autocomplete suggestions or the “People also ask” section. Tools like Google Keyword Planner, Ubersuggest, or SEMrush can also help.

Where to Place Keywords for Maximum Impact

Once you’ve chosen your keywords, it’s not about stuffing them into your content—it’s about placing them strategically so Google understands your page’s topic:

• Page Title & Headings – These signal to Google what your content is about.
• Meta Title & Description – What shows up in search results; including keywords here can increase clicks.
• URL Slug – A short, clean URL with the keyword (e.g., /crossfit-greensboro).
• First 100 Words – Introduce your topic early with a keyword so readers (and search engines) know they’re in the right place.
• Throughout the Post – Use keywords naturally within your paragraphs, but always write for humans first.
• Image Alt Text – Helps with accessibility and gives Google more context.

When used correctly, keywords can help your blog posts rank higher in search engines, attract the right audience, and ultimately bring more people to your business.

Pro Tip: Write for people first, search engines second. Don’t try to stuff keywords/terms into headings or body content just to get it in there - if it doesn’t read naturally, don’t force it!

Post Length and Frequency

• Aim for 800–1,200 words for most blog posts. That’s long enough to provide value without overwhelming readers. For shorter-form topics, 300-600 words is still solid but we tend to see greater SEO results from slightly longer posts that really dig into providing great information.
• For deeper topics, longer articles (1,500–2,000 words) often perform well. That said, it’s also important to avoid “fluff” - don’t try to “over-write” just to increase the length. Keeping it natural, easily digestible and focusing on quality over quantity is what will bring the most value.
• Focus on consistency over volume: posting once or twice per month is better than flooding your site with lots of posts at once and then going silent. We recommend posting once per week for optimal results.

Making Your Post Easy to Read

Posting blogs can bring traffic to your website, but you want to make sure visitors actually read your content once they land on your site. There is a higher likelihood that a visitor will turn into a lead if they engage with the content on your website.

• Keep paragraphs short and snappy (2–5 sentences each).
• Use headers, bolded text, bullet points, and numbered lists to make content skimmable.
• Headers should be structured semantically so Google (and users) can easily understand the structure of your post. Remember that the post title is automatically set to be your H1 - headers within the blog post itself should be structured according to sections, starting with H2s for general section headers, then using H3-H6 to structure content within those sections.
• Include images or graphics and add keyword-rich alt text for accessibility and SEO.
• Link to other pages on your site (like your class schedule or program pages) and to trusted outside resources (like your Online Sales Portal or review websites).
• Include a conversion-friendly blurb at the bottom of your post. For a blog post about nutrition coaching, for example, you could write, “Want to start working on your nutrition goals? Talk to a coach today to find out how!” and link to your contact page.

Using AI Tools to Write Posts

AI can be a powerful partner in your content strategy! You can use ChatGPT or the AI Assistant built into the text widget in the site editor to help you come up with topics, double check your work, or even write entire posts. 

AI doesn’t do everything for you, so it’s important to remember the following tips:

• Always edit to make sure the tone matches your brand voice. Add personal touches like client success stories, community highlights, or your own perspective.
• Check to ensure keywords are utilized properly. AI tools generally produce better results if you include the keywords you want to use in your initial prompt.
• Think of AI as your writing assistant, not your ghostwriter.

If you don’t see the AI Assistant tool in the website editor when you click on a text widget, let us know by contacting support@wodify.com and we will make it available to you.

Calls-to-Action

Every blog should guide readers to a next step, like:

• “Book your free intro session today”
• “Check out our upcoming class schedule”
• “Share this post with someone you think would benefit from it”

This encourages visitors to engage with your website and turns casual readers into potential leads. Calls-to-action should be included in your conversion-friendly blurb at the bottom of a post, and naturally linked throughout the post.

Tracking Success

Want to know what’s working? Use free tools like:

• Google Search Console – shows which keywords are bringing visitors to your website.
• Google Analytics – tracks how many people are reading and what actions they take.

This data helps you see which topics resonate most and guides your next posts.

If you want more data than free tools can provide, write in to support@wodify.com with your questions and the Sites Team will use SEMRush to provide you with a deeper analysis.