With Facebook Pixel you will be able to measure the effectiveness of ad campaigns and create retargeting ads to people who have visited your Online Sales Portal. This article will walk you through how you can integrate Facebook Pixel within your Wodify Online Sales Portal.

In this article, we will cover:

• Setting up Facebook Pixel
• Additional Resources

Setting up Facebook Pixel

1. Create your Facebook Pixel (if you don’t have one already set up)

• Copy the Pixel ID - you will need to paste this into your Wodify Core account

2. Enter the Pixel ID into Wodify to automatically add your tracking pixel to your Online Sales Portal. Here’s how:

1. Go to Digital Presence > Sales Portal Settings
2. Select Enable Facebook Pixel
3. Enter your unique Pixel ID >  click Save

The following steps are highly recommended, but not required:

• Validate that your Facebook Pixel is working correctly on your Sales Portal using the Pixel helper Chrome extension.
• Install your Facebook Pixel on your website. Without your pixel installed on your website, you won’t be able to track any of your site traffic for marketing purposes.
• Create Custom Audiences to serve your Facebook ads to.
  • The criteria to create a custom audience for your Online Sales Portal that tracks when some visited your OSP but did NOT make a purchase:
    • People who visited specific web pages in the past 30 days
      
      • Contains: /OnlineSalesPortal
      • Doesn’t contain: /ThankYou

TIP:  Use the URL below to create 'complete purchase' custom conversions!

Custom conversions can show you exactly how many memberships, drop-ins, or free trials are being generated from your Facebook ad campaigns.

Additional Resources

To better understand the impact that Facebook advertising can have on your business, check out the video below and see how customer Double Barrel Fitness, uses Facebook advertising to grow their business!

For more resources on how to leverage Facebook Ads with your Online Sales Portal, check out some helpful articles here:

• The Facebook Pixel

• Beginner’s guide to creating ads

• Creating custom audiences

Visit Facebook Blueprint for even more information on how to maximize the effectiveness of your Facebook ads.

If you need any additional assistance with Wodify's Facebook Pixel Integration, feel free to reach out to us at support@wodify.com or via Priority Live Chat in your admin account (Promote only).