This is available on Subscription Tiers: 

Grow, Promote, Free Unlimited, Accelerate, & Ultimate.

Why This Matters

The Client Insights dashboard will help you better understand your current clients and break them down into demographics, memberships, and important upcoming dates. 

Step-By-Step How To

1. Go to Analytics > Insights
2. Click onto Clients

Client Information

This section will allow you to really know who is walking into your business, including

• Active Client Membership Breakdown: This information will help you see how many of your members are paying members, as well as the number of memberships on hold.

• Active Clients by Gender: This information will allow you to see if you need to grow your business to attract members from a certain gender. This is a dynamic graphic and will update if more genders are added. 

• Current Active Client Demographics: This information will allow you to see the ages and genders of your current clients and can be helpful in determining if you need to market your services to different age ranges and genders.
• Average Length of Engagement (LEG) by Gender: This information will allow you to see your retention period, and help you determine whether you need to change practices to help keep clients at your business longer.

• Active Clients Home Map: This provides a visual of where your clients are located based on their home state. It is a useful report if you are looking for client contact information.
  

Important Dates

Upcoming Anniversaries and Birthdays (30 Days):

This section allows you to see important anniversaries and client birthdays, to provide a personalized touch to interact with your clients. 

Data Table 

The data table allows you to see information on all of your active athletes in an easy to read table format. You click on download full results by hovering over the report to export the information to a spreadsheet. This will allow you to manipulate the data however you’d like.

FAQs

1. What is Client Insights?

   Client Insights is Wodify’s analytics tool that helps gym owners, coaches, and managers understand member behavior, class engagement, attendance patterns, revenue-impacting metrics, and overall business health. It centralizes customer data to support better retention and operational decisions.

2. How often is the data updated?

   Most Client Insights dashboards refresh daily, though some metrics refresh more frequently based on usage. Delays may occur if large batches of attendance or membership changes were made. application.

3. How can Client Insights help with retention?

   Retention-focused features include: Identifying clients who haven’t checked in recently, Automated alerts for at-risk members (depending on plan), Visualizing churn patterns, Understanding peak/low engagement times, Tracking client milestones to boost engagement.

   Gyms often use this data to target outreach, adjust programming, or refine pricing.

If you have any further questions about Insights-Clients, reach out to our team at support@wodify.com or via Priority Live Chat in your admin account.