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Insights – Leads

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With the Leads > Insights dashboard, you are able to track data on all of your potential members. Included is information about the new leads created, their demographics, conversion rates, and your conversion process. You can access the Leads dashboard from Wodify Admin under the menu Insights > Leads.

In this article, we will cover:

All Leads

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1. New Leads

How it's calculated: The sum of all new leads created in the set time period

What it means for your business: A metric of how many leads are entering your gym’s lead funnel

Note: This includes every lead profile created, even if it has been transferred to a client profile or later deleted/disqualified.

 

2. New Lead Demographics

How it's calculated: New Leads created during the set time period broken out by age and gender.

What it means for your business: This provides details about the types of leads that are coming in. Are you getting lots of 30- 40 year old males? Should you focus more on 50 - 60 year old females?

Note: This includes every lead profile created, even if it has been transferred to a client profile or later deleted/disqualified.

 

3. Viable Leads with No Action

How it's calculated: All leads created during the set time period that have not been disqualified, deleted, and have not attended a class in the past 30 days.

What it means for your business: These are leads that may be dormant. You may want to consider reaching out to these leads to get them converted into athletes. 

 

Lead Conversions

 

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1. Lead Conversion Rate

How it's calculated: The number of leads created during this time period that have since been converted divided by the total number of leads created in this time period

What it means for your business: This is a metric of how successful your gym is at converting potential customers into paying members

Note: This metric counts any client that was ever converted, even if they are now inactive

 

2. Average Days to Conversion

How it's calculated: The average number of days it took to convert a lead to an athlete

What it means for your business: This is roughly the ideal window for converting clients. Once your current leads pass this threshold, they are less likely to convert.

 

3. Total Leads by Source

How it's calculated: Total leads broken out by the specified lead source

What it means for your business: This metric informs you which marketing tactics are bringing the most leads into your funnel

Note: The source can be set when the lead is created or on the lead's profile. You can create your own custom lead sources under People > Settings > Lead.

 

4. Lead Conversion Rates by Source

How it's calculated:  The percentage of new leads created in this time period that have since converted, broken out by where the lead came from

What it means for your business: This is a metric on the effectiveness of each marketing tactic or source in converting leads into fully paying members

Best Practice: Use the Total Leads by Source and Lead Conversion Rates by Source hand in hand. Is Facebook leading to lots of leads, but very low conversion rates? - You may need to have higher-touch onboarding practice with these leads.  Are leads from current athlete referrals leading to much higher conversion, but not as many are coming in the pipeline? - You may want to push your members to refer the gym to more of their friends.

 

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5. Lead Conversion Funnel

How it's calculated: The percentage of all leads created during the set time period, broken out by their current lead status.

What it means for your business: This metric outlines where in your lead funnel you are successful / not successful. Do 99% of leads move from the trial class to converted, but only 50% of leads move from a chat with a coach to the trial class? - You may want to spend time training your coaches on that conversation or think about better options.

 

6. Lead Conversions over Time

How it's calculated: All leads created during the set time period, broken out by the month they were created, and whether or not they were converted to athletes.

What it means for your business: This metric shows which month’s leads have been converted to paying members. Was a certain coach handling leads on a high-conversion month? - you may want them to be more involved in the process all the time. Are your summer months tending to lead to higher conversions? - maybe spend more time marketing during those months.

 

Data Table 

 

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This data table shows additional information about new Leads created during the set time period.

  • Converted Leads are highlighted in green. 
  • Deleted / Disqualified Clients are highlighted in red.

To Export the Data Table:

  • Scroll to the Data Table section at the bottom of the page
  • Hover over the right-hand corner of the data table
  • Click the Download button to export the data as a spreadsheet

If you need any additional assistance with Insights, feel free to reach out to us at support@wodify.com.

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