Why This Matters

Your pricing page is one of the most important pages on your website — it’s where prospects come to evaluate whether your business is the right fit for them financially. How you choose to display pricing and capture interest can have a meaningful impact on both your conversion rate and the quality of leads coming through.

Below are the three pricing page approaches we generally recommend for Wodify Sites. Any of them can work — the right choice depends on your sales process, how transparent you want to be with pricing, and how much hand-holding you want to do before a prospect buys.

The Three Pricing Page Options

1. Gate: Lead form first, then pricing page redirect.  

   • How it works: Visitors land on a lead form, fill out their information (which is captured as a lead in your system), and are then redirected to your pricing page where they can purchase a membership directly.
   • Best for: Businesses that want both — capture every prospect as a lead AND give them the ability to buy on their own. This setup gives you the best of both worlds: even if the prospect doesn’t purchase right away, you have their info and can follow up.
   • Things to consider: Adding a form before pricing creates a small friction step that may turn away prospects who just want to see prices and go. If your audience is price-shoppers comparing multiple businesses, the gate may cost you some conversions — though the trade-off is the leads you capture from people who would’ve otherwise left without giving you any contact info.

   • Prerequisite: Your memberships and pricing need to be configured in OSP so the redirected pricing page can display purchasable options

      

2. Form: Lead form only. No pricing shown publicly. 

   • How it works: Visitors fill out a lead form (captured as a lead in your system), and your coaching team reaches out personally to connect with the prospect, discuss pricing, and walk them through the options.
   • Best for: Businesses with a sales-led process — where the conversation matters more than the price tag, and your team is well-equipped to qualify leads and pitch memberships in person or on a call. Also a good fit for businesses with custom or tiered pricing that’s hard to display cleanly on a page.
   • Things to consider: Without public pricing, prospects can’t self-serve — every lead needs follow-up from your team to move forward. This works well if your team is fast and consistent at following up, but can lose prospects to competitors with transparent pricing if your response time is slow.

   • Prerequisite: Reliable team capacity to follow up on every lead promptly. No OSP pricing setup is required for this option.

      

3. Open: Pricing page is fully public — prospects can purchase directly or fill out a form.

   • How it works: Your pricing page displays all memberships and pricing openly. Visitors can either purchase a membership directly through OSP, or you can offer a lead form alongside the pricing for prospects who’d rather chat with your team first.
   • Best for: Businesses that value transparency and want to remove friction for ready-to-buy prospects. This is the lowest-barrier option for prospects who already know what they want — they can complete the entire purchase without ever needing to talk to anyone.
   • Things to consider:  Visible pricing also makes it easier for competitors and price-shoppers to compare you against other businesses, which can be a positive or a negative depending on your market positioning.
   • Prerequisite: Your memberships and pricing need to be configured in OSP so visitors can purchase directly from the page.

Pairing Your Pricing Page With Your Primary CTA

Your pricing page approach works best when it aligns with your primary CTA — the call-to-action you’re asking every visitor to take across your site. For example, a business using a Lead Form CTA across the site would naturally pair well with the Form pricing approach, while a business using a Free Trial or Drop-In CTA may want pricing more visible (Open or Gate). For details on choosing your primary CTA, see the Primary CTA Options & Best Practices article [link to be added once article is published].

How to Change Your Pricing Page Setup

Changing your pricing page approach — like switching from Gate to Open, or adding a lead form to an Open setup — typically involves changes to multiple parts of your site (the pricing page itself, redirects, the form, and any related buttons or banners). Because of that, we recommend reaching out to our team rather than trying to update everything manually.

To change your pricing page setup, contact support@wodify.com with the option you’d like to switch to (or describe what you have in mind), and the Wodify Sites team will scan your site and make the changes for you to ensure consistency.