Why This Matters

Membership reporting matters because it gives you a detailed view of your clients, their preferences, and which memberships are performing best—helping you tailor offerings and make smarter business decisions.

Step-By-Step How To

How to find the Membership Reports

1. Go to Analytics > Reports
2. Select the Membership tab
3. Select the report you would like to view  

Membership Reports:

• All Memberships
  • Displays information on clients and their memberships over a set period of time.
• Memberships by Type
  • provides a list of all clients with active memberships on their profiles
• Expiring Memberships
  • shows clients with memberships that are set to expire, meaning that their current membership is not set to auto-renew
• Lost Memberships
  • displays memberships that are expiring and not set to auto-renew
• Memberships With Discounts
  • displays memberships that have discounts applied, as well as the discount details
• New Memberships
  • shows your new memberships based on the start date of their initial commitment period

Note: This report will not any memberships that renewed from a previous membership

• On-Hold Memberships
  • shows you all active memberships that are currently on hold

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FAQs

1. "How can membership reporting help me understand what my clients want?" Answer: It shows which memberships clients choose most often, helping you see what offerings resonate and where you may need to adjust or expand.
2. "Can membership reporting help me identify trends in client behavior?" Answer: Yes—tracking active, frozen, and canceled memberships helps you spot patterns in engagement, retention, and seasonal shifts.