Why This Matters

Utilizing an Open Gym program allows gyms to maximize facility usage beyond scheduled classes, creating flexible options that attract a wider range of members. When structured and marketed effectively, Open Gym can become a consistent revenue stream through add-ons, tiered memberships, or targeted upsells. This approach not only increases profitability but also improves member retention by meeting diverse training needs.

Pre-requisite Pro-Tip

In order to use the workout display options discussed in this article, you must have Perform included in your Wodify environment.

Step-By-Step Overview

1. Create your Open Gym program in Classes > Programs
2. Create classes using the Open Gym program vis Classes > List > Create Class
3. Assign Open Gym program access to existing memberships if desired
4. Create your first Open Gym based membership in Classes > Memberships
5. When you finalize the payment plan on the membership, check the box beside the memberships you want to share on your Online Sales Page

Ideas on How to Further Monetize your Open Gym Program

• Enabling your ClassPass integration within Wodify is an easy strategy to generate extra revenue that requires no extra marketing (ClassPass does it for you!), fills spaces that would have otherwise gone empty, and draws potential new leads to your business. Just visit Automations > Integrations to get started--find step-by-step instructions here.
• For gyms with Perform, adding workout programming to an Open Gym program greatly enhances the member experience by giving Open Gym attendees a structured workout to follow.
• By using an Open Gym segment (Classes > Programs > Select "Create Segment" by the Open Gym program), gyms can strategically offer targeted promo codes to incentivize upgrades to full memberships, turning Open Gym users into long-term, higher-value members.

• Pairing Open Gym with 24/7 access unlocks powerful opportunities to increase revenue while delivering unmatched flexibility to your members. By offering Open Gym during off-peak hours, you can monetize your facility when it would otherwise be unused, attract members with non-traditional schedules, and create premium or add-on access tiers.

• Offering a Student Athlete Open Gym plan during the summer allows gyms to capture seasonal demand from adolescents or college students who need consistent training outside of school sports or traditional schedules.

Did You Know

Creating an “Open Gym [WM Provider Name] Premium Plan” membership bundles flexible Open Gym access with full Workout Marketplace provider tracks, giving members the freedom to choose the workout style that best fits their goals each visit. This provides them with a flexible, self-lead fitness plan and the space and equipment in which to follow it through.

Browse our affiliates in our Marketplace or email us at support@wodify.com for more information.

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FAQs

1. How would I track Open Gym in comparison to my other memberships or track conversion from Open Gym to one of my main offerings?
   • You can track Open Gym performance and conversion by using custom reports built by Business Success (BS) that compare Open Gym memberships against your other offerings. For gyms on Accelerate and Ultimate, these reports can specifically measure how many Open Gym members upgrade to standard memberships over time, giving clear visibility into conversion rates and revenue impact. This allows you to evaluate Open Gym not just as an access option, but as a strategic feeder into your core membership offerings.
2. Do I have to give access to my existing members?
   • No—gyms are not required to give the new Open Gym Program access to existing members and your memberships will not retroactively include this. You can choose to include it for free as a value-added benefit, or offer it as a paid add-on to increase average revenue per member and overall income. This flexibility allows you to align Open Gym access with your business goals and pricing strategy.
3. How can I add Perform or a Workout Marketplace Partner to my subscription so I can capitalize on this feature?
   • To add Perform or a Workout Marketplace partner to your subscription in a way that drives profitability, reach out to us at support@wodify.com.